The Concept

Experience the McArthurGlen concept in the first Italian fashion centre and in Europe's largest Designer Outlet.
Serravalle is more than just a place to make a few purchases, it is a chance to have a unique shopping experience in exclusive boutiques. These shops face small squares joined by meandering streets, in the architectural charm of a historic 18th century Ligurian town centre, immersed in the greenery of the surrounding hills.
With no stress from traffic and thousands of advantages, this is a thrill you won't want to miss.
Convenience, elegance and quality within everyone's reach since September 2000. Since then, five million visitors have strolled through the city of bargains, discovering special offers, surprises and promotions, enjoying all the convenience of its services and eateries.
In harmony with the surrounding region, the Outlet also contributes to the understanding of the area's historical and cultural heritage and is a powerful driver of development for local commerce and industry.


The greatest and most suggestive Outlet in Europe.
The first in Italy realized according to McArthurGlen concept.
170 shops and boutiques of the most prestigious brands placed in a suggestive surrounding.

How to reach it

  • MOTORWAY: A7 MI-GE exit Serravalle Scrivia (AL); Bretella A26/A7 exit Novi Ligure – SS 35 Bis
  • FFSS: Line TO/GE railway station: Novi Ligure; Line MI/Ge railway station: Scrivia

Opening times

Monday to Friday from 10 am to 7 pm.
Saturday and Sunday from 10 am to 8 pm.
Infoline 0143-609000 – mail:



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